Delta Air Lines is focusing on millennials and gen z travelers for future growth, and counting on wealthy baby boomers to pay for expensive premium tickets.
As part of the strategy targeting younger travelers, Atlanta-based Delta said it is investing in more technology — including better Wi-Fi on its planes and personalized in-flight entertainment.
On 100 planes, the airline now has technology for SkyMiles members to log in on their phone, tablet or laptop to a portal with free access during their flights to Paramount+ with Showtime, New York Times games and other services.
