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Benzinga
Benzinga
Business
Hina Nainani

Delta's AI Now Sets Unique Prices For Each Passenger—Here's What We Know

Delta Fortune Glen Hauenstein Gary Leff Delta Air Lines Artificial Intelligence Fetcherr Virgin Atlantic
Los,Angeles,,California,,Usa,-,March,17,,2019:,Delta,Air

Artificial intelligence is quietly reshaping airfare—and Delta Air Lines (NYSE:DAL) is leading the charge. 

Delta President Glen Hauenstein said during the carrier's Q2 earnings call this month that the airline has begun using AI to determine personalized ticket prices, setting about 3% of its fares today, with plans to scale that to 20% by the end of the year.

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