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The Independent UK
The Independent UK
Katie Hawkinson

Delta and United adopted Spirit’s micro-transaction model that made discount airlines popular. It’s left Spirit struggling to survive

Spirit Airlines is in trouble, and it could be in part because major airlines co-opted the airline’s business model and beat it at its own game.

Major U.S. carriers like Delta Air Lines and United Airlines have co-opted strategies that made budget airlines like Spirit profitable before the COVID-19 pandemic, which rocked the airline industry, The New York Times reports. Now, Spirit — which has filed for bankruptcy twice in a year and is set to furlough about one-third of its flight attendants — and similar budget airlines are struggling to compete with mainstream airlines, according to the outlet.

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