Revenues in elite women’s sports are growing significantly faster than previously predicted and are forecast to reach at least $2.35bn (£1.82bn) globally in 2025, according to new Deloitte research.
Leaping ahead of women’s football, women’s basketball is now projected to generate more than $1bn of revenue alone in 2025, up 44%. In 2023, Deloitte reported that all women’s sports combined would generate more than $1bn for the first time throughout 2024 and the true figure by the end of 2024 was far higher than anticipated, reaching $1.88m, after a 240% increase in the space of just four years.
