After a career in creating communities that celebrate individuality and generating launchpads for entrepreneuers – think Depop, Retrosuperfuture and PIG magazine – it’s no surprise that Simon Beckerman’s next move takes him down the path of a sustainability and community-led platform for the food and drink world.
His new app DELLI, created with Natalie Lee-Joe, formely of Hackney’s Jidori, Depop alumni Nebil Kriedi, and Ashish Saggar heading up finance, dives deeper than justing talking about ingredients and selling products. Born out of shifting attitudes towards local food, DELLI applies the “drop” model from fashion – if you’ve ever seen a queue of Gen Z waiting outside their favourite clothing brand store to get their hands on the newest item, you’ll know exactly what I mean – to local producers near you.
