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Fortune

John Kell

Dell's employees had 800 different gen AI ideas. Here's how the PC maker winnowed the list to 8

Michael Dell Dell Technologies

middle-aged man wearing blue shirt and suit jacket poses for a photo portrait (Credit: Courtesy of Dell Technologies)

Within a few weeks of OpenAI debuting its ChatGPT chatbot 2022, igniting the AI craze, employees at Dell Technologies had proposed 800 different ways their company could also harness artificial intelligence.

The brainstorming reflected leadership's excitement—CEO Michael Dell is a big believer in AI—as well as an organic, enthusiastic response from the broader workforce. But several hundred ideas were far too many for the PC maker to act on. So the company winnowed the list, first to 132 use cases, and then further to eight priority projects.

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