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PC Gamer
PC Gamer
Dave James

Dell's CES 2026 chat was the most pleasingly un-AI briefing I've had in maybe 5 years

Dell COO Jeff Clarke at its CES 2026 pr-briefing.

The unshakable presence of AI has been an unwelcome companion of my job for the past few years, but it sure feels like longer. It's not even like it's some excitingly malevolent artificial mind with tendrils of influence weaving its way throughout my world. That would at least be satisfying from a sci-fi perspective. No, what I've had to deal with can barely write, definitely cannot count, and has only just figured out what fingers are.

Yet it's been something that has pervading every product announcement, presentation, or pre-briefing I've been a part of in recent times from any company even tangentially related to tech. To the point where I now have a bullshit AI bingo card I fill out just to distract myself from the barely resistible desire to stab a pen through my own hand just to feel something real.

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