Deliveroo has opened its first shop, meaning London commuters can order groceries in-store and walk away with them in minutes. The outlet in New Oxford Street marks the delivery giant’s first foray into a bricks-and-mortar shop in the UK, having previously operated its rapid grocery delivery service, Deliveroo Hop, through the app.
Deliveroo has partnered with Morrisons to sell more than 1,750 of its items, including ready meals, fresh food from its The Best range, and cupboard staples. Customers will be able to order groceries through digital kiosks in the store or on the Deliveroo app for collection, and a team will pick and pack the orders on-site.
The firm said this means people can skip the supermarket shop and walk away with their groceries in minutes. Supermarkets have been keen to cash in on the demand for rapid delivery that grew during the pandemic, with many signing up to food delivery platforms like Deliveroo and Uber Eats.
