Ahead of Christmas, Deliveroo is launching ‘Collecteroo’, a mobile food collection service in partnership with the Trussell Trust and backed by Olympic boxing champion, Nicola Adams, who is acting as an ambassador for this campaign.
The initiative comes after research commissioned by Deliveroo reveals that over 7 in 10 (74%) Brits have unopened food items in their cupboards that they would happily donate to food banks. The Collecteroo service will help the Trussell Trust get closer to providing the 1.3 million emergency food parcels that they expect will be needed over the next six months.
The mobile ‘Collecteroo’ e-vans will collect unopened and in-date food items from people’s homes and deliver them to some of the food banks in the Trussell Trust’s nationwide network in London, Birmingham, Manchester, Glasgow, and Cardiff.
