Deliveroo has partnered with Co-op to create a ‘festival essentials hub’ to make it easier rfor evellers to grab any essentials they may have forgotten to pack. A study of 1,000 UK festival-goers revealed that nine in 10 had resorted to borrowing essential items from a stranger, with toilet paper being the most common request.
This followed by suncream (24 per cent) and painkillers (22 per cent, with others asking to 'borrow' chewing gum, tea or coffee and even a Pot Noodle. The new ‘festival essentials hub’ brings together the most popular grocery items – chosen by UK festival goers – into one place to make it easier and more convenient to order via Co-op on Deliveroo.
Last-minute shoppers and those about to head off for a festival can have items delivered to their home in as little as 20 minutes. Co-op is the supermarket on the Deliveroo app with more than 1,000 stores in communities in towns, villages and cities across the UK.
Co-op also has pop-up stores at nine festivals across the UK this summer with each store providing essentials to enable attendees to ‘rock-up and stock-up’.
Aisha Jefferson, head of consumer communications at Deliveroo, said: "The findings inspired Deliveroo and Co-op to team up and create a Co-op ‘festival essentials hub’ in the Deliveroo app, making it easier for people to tick off the to-do-list and leave more time to get excited for a long-awaited festival.”
Chris Conway, Co-op eCommerce director, added: “Our aim is to help festival goers to make the most of their experience, conveniently - whether through online home deliveries for those who want to stock up in advance or through our pop-up shops at nine festivals across the summer, meaning people can simply ‘rock up and stock up’ when they get there.”
These top essentials, from toiletries, snacks and drinks, were voted for by UK festival-goers as items most needed when attending a festival.
Top 10 ‘Most Essential Items’ Most Needed at Festival*:
Toilet Paper (26.4%)
Water (24.6%)
Deodorant (19%)
Wipes (17.9%)
Suncream (15%)
Toothpaste (12.5%)
Painkillers (11.9%)
Wines and Spirits* (10%)
Tinnies (9.6%)
Snacks (such as biscuits, chocolate, sweets and gum) (9.4%)
Top 10 'Food Essentials' to Eat and Drink at a Festival*:
Water (48.6%)
Crisps (47.9%)
Chocolate (36.9%)
Biscuits (35.9%)
Fizzy drinks (35%)
Sandwiches, wraps and rolls (35%)
Tinnies (such as beer or cider) (28.1%)
Cereal bars (28%)
Sports & Energy Drinks (26.9%)
Sausage Rolls (26.7%)
To celebrate the partnership, Deliveroo and Co-op are offering five lucky festival-goers the chance to win a free 'festival essentials' hamper worth over £65+ - including snacks, and drinks, from toilet paper and deodorant to tinnies and snacks, delivered directly to their door.
To enter, click here. Winners will be chosen at random, with the first winner able to receive their prize on June 23, ahead of some of the UK's biggest festivals.
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