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The Guardian - UK
The Guardian - UK
Business
Zoe Wood

Deliciously Ella vegan food brand sold to Swiss group Hero

Ella Mills portrait
Ella Mills started Deliciously Ella in 2012 as a blog. Photograph: David Hartley/Rex

Deliciously Ella, the plant-based food brand started by the food blogger Ella Mills, has been sold in a move that mean its oat bars and energy balls are sold all over the world.

Although the price paid by Swiss food group Hero has not been disclosed, Mills and her husband Matthew are expected to bank millions after turning the website she started in her parents’ kitchen, aged 21, into a healthy eating empire.

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