New Delhi: The Delhi High Court on Thursday directed Beco to pull down and recall its advertisements pursuant to the eco-friendly consumer goods brand's "#WarOnWhatsHidden" campaign targeting Hindustan Unilever Limited (HUL)'s Surf Excel and Vim products.
Justice Anup J Bhambhani said the "unmistakable overall message" that an average consumer would get from Beco's advertisements was that using the plaintiff's products would cause skin irritation, itching, or even eczema due to the presence of certain chemical ingredients, which was prima facie beyond the permissible contours of comparative advertising.
