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International Business Times UK
International Business Times UK
Business
Vinay Patel

Del Monte Sells $395 Luxury Pineapple While Americans Struggle From Credit Card Debt To Buy Groceries

Despite skyrocketing grocery prices, Del Monte is testing the market with a ruby-red pineapple costing a staggering $395.99. (Credit: Twitter / Beatrice @Tyy_Marlene)

Fresh Del Monte Produce Inc. doesn't just offer an impressive array of canned fruits and veggies but now has a rare pineapple with a shocking price tag: $395.99. This new product comes as many Americans struggle to afford groceries, some even going into debt to put food on the table.

The Rubyglow pineapple, cultivated for its eye-catching red exterior and intense sweetness, costs $395.99 at Melissa's Produce, a California-based seller of speciality fruits and vegetables. Del Monte spent over a decade developing this ruby-red fruit, with a small batch debuting in China earlier this year.

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