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The Conversation

Aidan Moir, Sessional Instructor, University of Windsor

Deinfluencing shapes how we think about shopping, and our economy

Economy TikTok Mikayla Nogueira

Valued at more than US$250 billion, the influencer industry is the centre of the digital economy.

Popular haul videos, where influencers display and discuss a recent collection of purchases, and unboxings — videos where content makers open, showcase and review new products — have long been promoting endless streams of consumer goods that can be purchased with an easy click.

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One subscription that gives you access to news from hundreds of sites

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