European music streaming service Deezer has turned to artificial intelligence to help users curate playlists. The new Playlist with AI feature produces a list of songs based on text prompts describing anything from a musical genre or time period to your current emotions or activities.
Playlist with AI is currently in beta, with a random 5% of Deezer’s subscribers selected to try the feature out. The company is likely eager to push it to more customers, though, as the idea of a text-to-playlist AI tool is rapidly spreading. Spotify’s AI DJ, Amazon Music’s new Maestro, and YouTube Music’s AI-generated radio are all out or in their own testing phase. Like its rivals, Playlist with AI interprets text prompts provided by users using an AI model to cull the Deezer music library for appropriate songs, including ones the user has never played before.
