The Victorian election is still months away, yet voters are already being shown events which never happened. A machete attack at a petrol station, a woman giving birth on the roadside, floodwater pouring down the steps of parliament: all “deepfakes” generated by artificial intelligence (AI), and all reportedly appearing as paid advertising ahead of voters going to the polls.
Previously described as a potential “sleeper issue” for Australian politics, deepfake political content is rapidly becoming a very real electoral challenge.