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The Conversation
Rory Mulcahy, Associate Professor of Marketing, University of the Sunshine Coast

Deepfakes are distorting this year’s Victorian election. We found out who’s most susceptible to them

Rytis Bernotas/Getty Images

The Victorian election is still months away, yet voters are already being shown events which never happened. A machete attack at a petrol station, a woman giving birth on the roadside, floodwater pouring down the steps of parliament: all “deepfakes” generated by artificial intelligence (AI), and all reportedly appearing as paid advertising ahead of voters going to the polls.

Previously described as a potential “sleeper issue” for Australian politics, deepfake political content is rapidly becoming a very real electoral challenge.

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