Bridgestone ended its partnership with Bryson DeChambeau on Tuesday after he recently made the decision to join the LIV Golf Invitational Series.
The world’s largest tire and rubber company wrote in a statement that the PGA Tour is an “extremely important part of professional golf” and that the company has relationship with the “highly visible series of tournaments.”
With DeChambeau not participating in PGA events, “Bridgestone and Bryson have agreed to end their brand ambassador partnership,” the statement read, per Golf.com’s Jonathan Wall.