Decathlon, a renowned multi-sport retailer, has made a significant foray into the professional soccer industry by providing the official match balls for UEFA's Europa and Conference Leagues. This marks the first time the French brand's creations, developed through its team sports supplier Kipsta, will be used in these prestigious competitions. The contracts with UEFA extend until 2027, showcasing Decathlon's commitment to the sport.
Traditionally dominated by established brands like Adidas, Nike, and Puma, the match ball market has seen a new player emerge with Decathlon's entry. The retailer's balls underwent rigorous testing with top players in France's Ligue 1, demonstrating their quality and performance capabilities.
