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Cycling Weekly

Sport

Paul Norman

Decathlon is taking aim at cycling's biggest brands with Van Rysel - and it's making pro bikes more affordable along the way

Van Rysel Decathlon Giant Specialized Lille Canyon WorldTour Cycling Weekly Future Propel

Van Rysel store opening images.

With its affordable prices and quality specs - previously marketed under the Triban umbrella - Decathlon has a big presence in the value end of the road bike market. So why has the French sporting superstore chain launched the RCR Pro, a £9,000, 6.9kg aero/lightweight superbike pitched at the premium end of the market?

Maxime Delabre, chief marketing officer for Van Rysel puts it simply. While cyclists might choose one of Decathlon’s bikes as a first road bike, as they develop and want to upgrade their ride, they’re looking to other brands. Decathlon wants that to stop.

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