- British folding bike manufacturer Brompton has sold stakes to sports retailer Decathlon and Chinese venture capital firm BA Capital as it looks to expand into overseas markets.
- Decathlon, through its investment arm Decathlon Pulse, acquired a 10 per cent stake, while BA Capital took 5 per cent, with the deal collectively valued at approximately £18 million.
- The investment aims to accelerate Brompton's growth in key markets such as Germany and China, while preserving its “Handmade in London” heritage.
- Selected Brompton models will be sold in dedicated spaces within some Decathlon stores as part of the strategic partnership.
- Brompton, founded in London in 1975, is known for its compact, lightweight bikes and has recently expanded into electric models, with around 70 per cent of its production exported globally.
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