Decathlon India's business-to-business (B2B) operations have expanded 20-fold over the past five years and now account for about 10% of the sports retailer's overall business, as the company pushes deeper into government, defence, corporate and institutional sales.
The wholesale business has also widened its reach to more than 20,000 pin codes, covering over 90% of India, Decathlon Sports India said on Friday.
