Decathlon may be the world's largest sporting goods retailer but in the U.S. the French brand is far from known. A one-stop-superstore, Decathlon is known for its massive selection of affordable products for all sporting goods needs.
But for many Americans at the Sea Otter Classic this past weekend, the expo was the first interaction with the retailer, which used North America’s biggest bike gathering to introduce itself while giving a teaser of its two newest bicycle brands: Van Rysel (road and TT bikes) and Riverside (gravel bikes).
