Sustainable fashion has become one of the most talked-about movements in the global apparel industry. From "eco collections" to garments labeled as "conscious" or "green," consumers are increasingly encouraged to shop responsibly. However, as interest grows, so does confusion. Not all sustainability claims are equal, and many widely held beliefs fall into the category of sustainable fashion myths.
Understanding what truly qualifies as eco-friendly clothing and what is merely greenwashing fashion is important for consumers who want to reduce their environmental impact without being misled by marketing.
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