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Wales Online

National

Robbie Purves

Death of The Ordinary founder and the tragic story behind $2bn beauty brand

Ordinary Estée Lauder

Global beauty brand The Ordinary has been rocked by drama and tragedy in its short rise to global success including the tragic death of co founder Brandon Truaxe.

Co-founder Nicola Kilner has revealed the 'tragic' story behind its success on Steven Bartlett's podcast The Diary Of A CEO (DOAC). Starting the brand from scratch, the podcast details Nicola's "unthinkable, inspirational and tragic story of how she built a $2.2billion business empire".

Nicola started her career as a business-management student at Nottingham Trent University, where her sponsored work programme with the chemist Boots, led to her becoming one of the company's youngest buyers. A year after finishing her degree, she met Brandon Truaxe, a hugely talented Iranian-Canadian cosmetic computer scientist, who she later went on to found DECIEM and The Ordinary with in 2013.

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