Disney (DIS) is set to launch the long-awaited direct-to-consumer (DTC) service for ESPN on Thursday, Aug. 21. Sports are a key pillar of Disney’s growth strategy, and the launch will be a key event that investors should watch closely. In this article, we’ll look at Disney’s outlook as it takes yet another step in its pivot toward streaming.
ESPN has priced its DTC service, which CEO Bob Iger termed a “sports fan’s dream,” at $29.99 per month. The company is also offering ESPN as a bundle with Disney+ and Hulu at a promotional price of $29.99 per month for the first 12 months – a price Iger said is an “incredible, incredible bargain for the consumer.”
