Dead Space creator says the devs put posters in EA toilets to fight for funding and get exec attention: "Whenever they went to the bathroom, they were seeing Dead Space"

An image from Dead Space.

Dead Space creator Glen Schofield says his team had to play a little dirty with its internal marketing to get EA's support.

Talking to The Game Business, Schofield touched on the delicate topic of AAA game development and how, despite having EA as a publisher, Dead Space developers had to fight for attention like they were a scrappy indie studio.