Sometimes the best new logo is the old one. It took DC Comics a long time to realise that, but it finally got there. Chief creative officer Jim Lee revealed the new DC logo at San Diego Comic-Con on Friday, and long-time fans will have felt a sense of déjà vu, and also relief.
The new design is a slight variation on the logo that appeared on almost every DC comic for almost thirty years, from 1976 to 2005 (also see our pick of the best comics logos). It's a welcome return of a classic and shows that rebranding sometimes isn't necessary.
