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The Guardian - UK

Sport

Matt Hughes

Dazn targets rights for Champions League in latest football move involving Saudi Arabia

DAZN Football Saudi Arabia Fifa the Champions League the Club World Cup UEFA Champions League World Cup

A general view of the Champions League trophy — The winning platform will get first pick of which Tuesday Champions League game to broadcast in each round of matches. Photograph: Manon Cruz/Reuters

Dazn is preparing to bid for global broadcasting rights for Champions League games from 2027 in another significant move into football by Saudi Arabia.

Saudi’s Surj Sports Investment bought a 10% stake in Dazn for $1bn (£746.94m) in February, two months after the streaming platform agreed to pay the same sum to Fifa for exclusive global rights for the Club World Cup. Dazn claimed an audience of 2.7 billion for the Club World Cup, a figure understood to relate to total views rather than individual viewers, and social media engagement of 10bn using the same metric.

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