Streaming giants DAZN are in discussions to secure broadcasting rights for the Super League, potentially shaking up the sport's coverage.
Rugby League Live reports that talks have been ongoing, and there are indications that DAZN intends to become the primary broadcaster from 2024, marking a significant shift in the sport's landscape. Sky Sports, the longstanding broadcaster of Super League, now faces stiff competition in retaining its rights.
DAZN has established itself as a leading sports streaming service, gaining prominence in the boxing world. Notably, they secured a five-year deal in 2021 with Eddie Hearn's Matchroom Sports, luring him away from Sky Sports. However, their reach extends beyond boxing, as they also hold rights to women's football, MMA, NBA basketball, and even stream the NRL across Europe. With their expansive coverage, DAZN's potential partnership with rugby league could expand their footprint even further.
