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The Independent UK

National

Via AP news wire

Daytona 500 and NBA All-Star Game surge in viewers despite competition from Winter Olympics

Olympics NBC the Daytona 500 Los Angeles Nielsen the Winter Olympics

APTOPIX NASCAR Daytona 500 Auto Racing - (Copyright 2026 The Associated Press. All rights reserved)

The Daytona 500 and NBA All-Star Game posted audience gains on Sunday despite going up against the Winter Olympics.

Tyler Reddick’s win in the Daytona 500 drew an average of 7.49 million viewers on Fox, up 11% from last year. It was the most-watched NASCAR season opener since 2023, when 8.17 million viewers tuned in.

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