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Evening Standard
Evening Standard
Business
Susannah Streeter

Inside Davos: A global Dragon’s Den where entrepreneurs try to land a billionaire

When a simple tonic water costs just shy of a tenner, you know the world’s economic elite are coming to town. For small business owners in the Swiss resort town of Davos, the arrival of the World Economic Forum and its entourage is a cash cow, with bells on. It helps to lubricate the well-oiled wheels of Switzerland’s economy which is keeping the safe-haven Swiss Franc so strong.

Hordes of carpenters and painters are employed to transform many of the town’s boutiques into an elaborate, global trade show. However, they still have to queue up at the Co-op to buy their dinner, steering well clear of the scorchingly expensive restaurants that remain.

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