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The Guardian - US
The Guardian - US
Business
Jeremy Barr

David Ellison says 70% of Americans are centrist. Surveys tell a different story

a man leans forward while seated
David Ellision, the Paramount Skydance chairman and CEO, looks on during the BNP Paribas Open in Indian Wells, California, last month. Photograph: Matthew Stockman/Getty Images

During an early March appearance on CNBC, the Paramount Skydance chief executive, David Ellison, cited a statistic he has come to rely on when laying out his editorial approach for CBS News and, potentially, the cable network he has made a deal to own, CNN. The young media mogul said the networks will prioritize reaching “the 70% of Americans and really around the world that identify as center-left, as center-right”.

The idea of an unaddressed center ground is a powerful talking point. In a world of increasingly partisan politics, Ellison’s promise to address the unheard, silent majority packs a punch – and fits nicely with the approach of one of his most high-profile lieutenants, the heterodox commentator Bari Weiss.

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