Red Bull fans have David Coulthard to thank for his role behind the scenes in helping Red Bull to become serious contenders in Formula 1.
The British racer was something of a coup for the team when it first launched in the 2005 season. He was their lead driver that year and his reputation alone helped Red Bull to establish itself on the grid.
But there was still a stigma about them. Seen as a "party team" in the sport more for the prestige and the marketing than the racing itself, something had to be done which would begin to transform perceptions – make people believe Red Bull were serious about competition.