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The Guardian - UK
The Guardian - UK
Sport
Rob Davies

David Beckham earns £28m in dividends from personal brand empire

David Beckham Victoria Beckham BOSS Stella Artois Football Authentic Brands DRJB Holdings Studio 99
David Beckham on a billboard in Qatar as cars drive by
David Beckham has enjoyed much commercial success since retiring from professional football in 2013. Photograph: Tom Jenkins/The Guardian

David Beckham has earned £28m in dividends from his personal brand empire, as new commercial tie-ups with brands such as Stella Artois and Boss helped offset losses at his TV production studio.

The former England captain sold a 55% stake in his businesses in 2022 to Authentic Brands for £200m. The US firm owns rights to the images of Muhammad Ali and Elvis Presley, as well as labels such as Reebok and Hunter, which makes wellies.

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