Comedian and author David Baddiel went viral on social media with his brutal takedown of the Holly Willoughby’s famous This Morning speech. The ITV star this week gave a statement on-air about the departure of long-time co-host Phillip Schofield from the show and began ‘Are you OK?’.
The moment has been much discussed with many finding it a bit strange and sanctimonious - and some said they had found it insincere. And Britain’s Got Talent star Amanda Holden seemed to poke fun at it posting a video on her instagram in a similar white dress and deep tan asking ‘Are you ok?’
Baddiel, who is a successful children’s author tweeted: “When Holly Willoughby said “Firstly, are you OK?” I genuinely thought she was talking to someone behind camera, before realising that of course she was talking to us, the great British deeply-traumatised by everything’s that happened on an ITV morning show public.”