DatafuelX said it launched two new products — DemoPlus and DemoData Insights — designed to provide better forecasting of campaign advanced demographics for the linear advertising market.
DemoPlus, a customer-centric solution within DatafuelX’s M3 Platform, expands its reach beyond Data-Driven Linear (DDL) to encompass comprehensive demographic inventory. This provides clients with a new level of precision in demographic advertising, enabling the use of sophisticated campaign optimization tools.
