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Fortune
Fortune
Lionel Lim

Data, trust, and time are the key ingredients to make old neighbourhoods like Bangkok's Charoen Krung hip again

(Credit: Graham Uden for Fortune)

Most people who travel to the Thai capital of Bangkok pass through Sukhumvit or Silom, major streets in the city that are well-known for their commercial offerings. But more recent visitors are now going to Charoen Krung, one of the capital’s oldest neighborhoods.

“It was the first road in Bangkok. It was the place of Bangkok 160 years ago. Everything was there—the bank, the hotel, the tallest building, which was then seven stories,” said Pichit Virankabutra, deputy director of Thailand’s Creative Economy Agency, at Fortune’s Brainstorm Design conference, at the MGM Cotai in Macau on Thursday.

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