New data has revealed the regional differences when it comes to where Brits are spending their money on food – from grocery shopping to fast food chains, delivery services, and restaurants.
Sainsbury's is the preferred supermarket for those in the South West and South East of England, who also favour fast food establishments such as Pret-A-Manger and KFC.
Meanwhile, further up the country, Iceland is the most popular supermarket in the North East, while Asda takes the mantle in the North West – with Greggs and Burger King the preferred fast food joints in these regions, respectively.
