Consumer data has revealed a “red wall” in Britain's spending habits, with the North more likely to shop at Iceland and Asda – while those in the South head to Sainsbury's and Waitrose. Tesco is the store where people spend the most money overall, with Deliveroo the most popular food delivery service, according to the data from online bank Revolut.
Nationally, adults are spending 14 per cent more at supermarkets year-on-year, and the number of transactions is up 16 per cent – suggesting many are shopping little and often. As for peckish respondents looking to get their takeaway delivered, Deliveroo was the most popular choice nationwide – winning in the East Midlands, East of England, London, the North West, the South East, and the South West.
A spokesman for Revolut, which has five million UK customers, said: “The UK has always been a melting pot of tastes, and it is fascinating to see which establishments are drawing the most interest from customers, as well as their hard-earned cash. The current economic climate has everyone thinking about their spending. We all have our preferences.”
