So you signed up for a loyalty card program in the hopes that you might earn points that somehow offset the cost of your exorbitant grocery bill. It seems like an easy (and free) way to get something back, a distraction from the daydream where you sell a kidney for a bunch of celery. Seems worthwhile, right?
Australian consumers were signed up to 98 million loyalty schemes in 2021, around 4.4 per person, the Australian Financial Review has reported. This includes supermarkets, airline frequent flyer programs, and other retailers like department and cosmetics stores. If the take-up of loyalty cards is any indication, consumers are convinced there are real benefits to being in the club.
