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Creative Bloq
Creative Bloq
Technology
Rosie Hilder

"Data can be artful" behind the scenes on JKR's award-winning Centersquare identity

Centersquare branding.

Centersquare by JKR won the much coveted prize of Best of Show at this year's Brand Impact Awards.

Following the merger of Evoque and Cyxtera, Centersquare rebranded to redefine what a data brand could be. Moving away from cold, corporate visuals, the new identity centres on 'Infinite Flexibility. Absolute Certainty'. A dynamic logo, architectural typography, warm colour palette, and custom iconography transform technical infrastructure into an elegant, artistic system.

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