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Lee Ryder

Darren Eales on Newcastle United's 'sleeping giant' potential and 'huge' commercial advantage

Darren Eales Newcastle United Newcastle PIF

Newcastle United CEO Darren Eales believes that the club are opening the door to a land of opportunity when it comes to working with the Public Investment Fund's long list of partners.

United are set to consult with supporters with the possibility of a naming rights deal with Saudi companies set to be discussed. Although, unlike the club's failed Sports Direct naming rights controversy, any possible deal may be worth millions to the club.

For example Barcelona have struck up a £250million deal with Spotify while Manchester City's partnership with Etihad was worth £400million.

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