‘Beautiful chaos,’ is how Adrian Joffe describes the ‘credo’ of Dover Street Market, the unconventional fashion store that he opened with his wife, Comme des Garçons founder Rei Kawakubo, on London’s Dover Street in 2014. Part of the Comme des Garçons umbrella – the Japanese fashion label known for its avant-garde collections and anti-fashion approach – Dover Street Market, which now has outposts around the world, has always struck a similar mood. Featured designers and brands straddle both establishment and counterculture, while the ever-changing, inventive interiors feature not only clothing but installations and pop-ups spanning art, photography and literature, even food.
The store’s latest outpost – which marks the eighth Dover Street Market – is revealed today (10 May 2024), before its opening later this month on 24 May 2024. ’[It is] an experiment in un-understanding,’ says Joffe, who serves as the store’s president, noting that the Marais location marks a departure of sorts from the existing Dover Street Market outposts, whereby brands have been separated into individual concessions. Here, the entire space – including the requisite Rose Bakery café – is designed by Kawakubo.
