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Birmingham Post
Birmingham Post
Business
David Laister

Daniella Draper's national awards double as sentiment and sustainability shines through

Grimsby-based jewellery brand Daniella Draper has won two national awards - with one some 16 years in the making and another for designs helping make memories for life.

The family business has taken Marketing Campaign/Event of the Year at the 2023 National Association of Jewellers’ Awards as well as being named the UK’s Most Sustainable and Timeless Luxury Jewellery Brand at the 2023 Global Wedding Awards.

The first, recognises the success of a campaign that saw suppliers and customers tell stories relating to the bestselling Signature Bangle, created by designer and co-founder Daniella while she studied her craft. The promotional activity showcased how recycled metal is used to capture the handcrafted essence, going on to hear from wearers about the meanings behind the inscribed jewellery.

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