CEO Dane Murphy is confident "balanced and purposeful" investment will make Nottingham Forest an attractive proposition as they aim to "solidify" in the Premier League.
Having ended a 23-year absence from the top-flight with Sunday’s Wembley victory over Huddersfield Town, the Reds are now aiming to stay there. Owner Evangelos Marinakis has already ploughed millions into the club, and has said he will continue to splash the cash to back manager Steve Cooper.
It is not just in the dressing room where Forest want to strengthen, however. Murphy says the aim is to continue to "grow", and believes there will be no problem in retaining and recruiting the right people.