The “bad boy of ballroom” image has dogged Brendan Cole for more than 15 years.
But now the former Strictly Come Dancing pro is hoping to ditch that label for good as viewers see a new side of him on Dancing on Ice.
He may be one of the favourites to win the ITV skating contest, but he insists he is only interested in beating his own score week after week. And if fans are expecting the kind of row with the judges that got him a reputation on Strictly they’ll be waiting a long time.