Dancing for the Devil: The 7M TikTok Cult has plenty of components that are lurid, brash and sensational. It’s about a loosely affiliated group of TikTok dancers in Los Angeles, who sign up to 7M, a management company that is also a private, invite-only church led by a pastor named Robert Shinn. Many of the dancers’ friends and family members now believe that they have joined a cult, and certainly the testimonies of ex-members suggest that they have strong reason to suspect that. But this takes its many stranger-than-fiction components and turns them into a story that is unusually sensitive, for Netflix at least, and also desperately sad.
The director Derek Doneen uses the Wilking sisters as his point of entry into what begins as a tale about the spectacle of social media and ambitious young people. Miranda and Melanie Wilking grew up in a working-class home in Detroit, and dreamed of becoming professional dancers. There are home movies of them as small children, dancing in front of the TV; later, as they pursue careers in the dance world, they realise that social media could help them to gain exposure. Eventually, together, they built up over 3.3m followers on TikTok.
