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Sports Illustrated
Sports Illustrated
Jon Wertheim

Dana White’s Next Project Is Bringing Jiu-Jitsu to the Masses

UFC president Dana White hopes to make Brazilian jiu-jitsu mainstream. | Mark J. Rebilas-Imagn Images

At UFC 317, the most recent cage fighting lollapalooza, the viral clips and headlines were reserved for the concussive (literally) and convulsive (literally) knockouts. Not least, Ilia Topuria’s vicious pummeling of Charles Oliveira in the headlining lightweight championship fight.

But note, just as many fights on the card ended with submissions as they did KOs. Yes, they might not draw blood or oohs and ahhs, but the subs—the angles and the subtlety and the joint manipulations—can be just as effective as the blasting. 

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