- Dana White paid $1.5 million at Barrett-Jackson Las Vegas.
- The lot included VIN 001, the first 2027 Ram 1500 Rumble Bee SRT, plus a customized 2005 Ram 1500 SRT-10.
- The $1.5 million hammer price splits evenly between Folds of Honor Foundation and the UFC Foundation.
Dana White does not do things halfway. The UFC boss stepped up for a special Ram charity package at Barrett-Jackson Las Vegas, buying the first retail 2027 Ram 1500 Rumble Bee SRT ever built paired with a bonus truck in the same lot.
The auction ran September 10–12, 2026, at the Las Vegas Convention Center, with Ram and Barrett-Jackson promoting the charity sale in advance. One hundred percent of the proceeds from the lot benefit the Folds of Honor Foundation, with a portion also supporting Hispanic charities through the UFC Foundation.
Gallery: Custom 2027 Ram 1500 Rumble Bee And 2005 Ram 1500 SRT-10 Pickups
First 2027 Ram 1500 Rumble Bee SRT
The star of the lot is VIN 001, the very first customer-spec 2027 Ram Rumble Bee SRT to roll off the line. Ram's team painted it in a hand-done Molten Red Pearl and Diamond Black scheme, a nod to the striped bee graphics of the original 2004 truck.
Under the hood sits a 3.0-liter supercharger bolted to a 6.2-liter Hellcat Hemi V8. This particular build clears 900 horsepower, well past the roughly 777 hp Ram quotes for the standard Rumble Bee SRT. That gap makes VIN 001 a genuine one-off rather than a dressed-up showroom truck.
Bundled alongside it, a customized 2005 Dodge Ram 1500 SRT-10 rides shotgun in the same lot. Its 8.3-liter V10 makes 500 horsepower, a figure that once earned the SRT-10 a Guinness World Record as the fastest production pickup truck on sale.
Ram has already cast the 2027 Rumble Bee SRT as a spiritual successor to the mid-2000s Ram SRT-10, bringing back a street-performance pickup in the same vein. Putting both trucks on one charity docket underlined that link in front of a live TV audience.
Who Is Involved And Where The Money Goes
Dana White runs the UFC as president and CEO, and he has become a familiar face at Barrett-Jackson's charity lots. The Las Vegas sale put him alongside Barrett-Jackson chairman Craig Jackson on the block for the Ram package.
Ram tied its statement to service and sacrifice, saying the partnership honors "the extraordinary courage and selflessness of the first responders, military service members, and everyday citizens who answered the call in the minutes, hours, days, and years that followed." That language set a clear memorial tone for the trucks' appearance in Vegas.
Directing proceeds to Folds of Honor and the UFC Foundation gives the auction a defined educational and community focus. Folds of Honor funds scholarships for families of fallen or disabled service members, while the UFC Foundation channels its share toward causes White's organization backs directly.
The result fits a bigger pattern at Ram, which has leaned hard into performance trucks even as its electric pickup timeline keeps slipping. VIN 001 is not the last Rumble Bee SRT built, but as the first one earmarked for a high-profile charity block at Barrett-Jackson Las Vegas, it carries its own kind of halo.
Motor1's Take: This sale shows how much heat still surrounds high-horsepower gas trucks even as brands map out more plug-in and electric pickups. If Ram sees bidders line up for halo rigs like this, it has one more reason to keep building loud, fast specials alongside its future EV workhorses.
