Damon Motorcycles has no difficulty capturing the public’s attention. If the brand’s sleek design doesn’t stop you in your tracks, the claimed 200+ horsepower, 200-mph+ top speed, and 200-mile+ range should do the trick. That head-turning ability enabled the Canadian firm to rake in $90M in backlogged orders over the past two years.
That $90M waitlist now includes 3,500 customers. To celebrate the occasion, Damon distributed a press release lauding the brand’s pre-order success. Chockful of corpspeak and unsubstantiated claims (“We can cause the accident rates to perpetually fall over the coming decade.”), the statement reads more like a victory lap than an update. There’s only one problem —Damon hasn’t actually delivered a Hypersport or HyperFighter unit yet.
